Effective Date: 19/03/2025 alexbedford.co.uk (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website alexbedford.co.uk (the “Site”). By accessing or using our Site, you consent to the terms of this Privacy Policy. If you do not agree with the terms, please do not use our services. 1. Information We Collect We collect the following types of information: a. Personal Information When you make a purchase, sign up for an account, subscribe to our newsletter, or contact us, we may collect: • Name • Email address • Phone number • Shipping and billing address • Payment details (processed securely by third-party payment processors) . Non-Personal Information We may collect non-personal information, such as: • IP address • Browser type and version • Device information • Pages visited on our Site • Referring website c. Cookies and Tracking Technologies We use cookies, web beacons, and similar technologies to enhance your experience, analyze site traffic, and improve our services. You can control cookie preferences through your browser settings. 2. How We Use Your Information We use the collected information to: • Process and fulfill orders • Provide customer support • Send updates, promotions, and marketing communications (you can opt out at any time) • Improve our website and services • Prevent fraud and ensure security 3. How We Share Your Information We do not sell or rent your personal information. However, we may share it with: • Service Providers: Payment processors, shipping companies, and IT service providers who assist in running our business • Legal Compliance: If required by law or to protect our rights • Business Transfers: If we merge, sell, or acquire another business 4. Data Security We take reasonable security measures to protect your personal data from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure. 5. Your Rights and Choices • Access & Update: You can review and update your account information at any time. • Opt-Out: You may unsubscribe from marketing emails by clicking the “unsubscribe” link. • Delete Data: You can request that we delete your personal data, subject to legal obligations. 6. Third-Party Links Our Site may contain links to third-party websites. We are not responsible for their privacy practices, so please review their policies. 7. Children’s Privacy Our Site is not intended for children under 13. We do not knowingly collect personal data from minors. 8. Changes to This Privacy Policy We may update this policy periodically. Any changes will be posted here with a revised “Effective Date.” 9. Contact Us If you have any questions about this Privacy Policy, please contact us at: alexbedford.co.uk Email: [email protected]